Test your knowledge: The marketing (and sales) funnel, Foundations of Digital Marketing and E-commerce
1)
Fill in the blank: The path a customer takes from learning about a product to
getting their questions Correct answered to making a purchase, is _____.
Correct Answer: the customer journey
2)
What is a customer journey map?
Correct Answer: A visualization of the touchpoints a typical customer
encounters along their purchase journey.
3)
Fill in the blank: A _____ is a visual representation of the process through
which people go from first learning about a brand to becoming loyal customers.
Correct Answer: marketing funnel
4)
Why is a marketing funnel wide at the top and narrow toward the bottom?
Correct Answer: Because a lot of potential customers will enter the top
of the funnel, but only some of them will reach the bottom to become loyal
customers.
5)
What are the stages of a marketing funnel? Select four.
Correct Answer:
·
Loyalty
·
Consideration
·
Conversion
·
Awareness
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